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AMA Pro Roadracing Announces TV Agreement with CBS Sports Network

 

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AMA Pro Roadracing finally got the TV deal it was looking for with the CBS Sports Network, announcing a two-year television agreement, in conjunction with Chet Burks Productions, to showcase GEICO Motorcycle AMA Pro Roadracing as part of the Network’s CBS Sports Spectacular series. Programming will begin Saturday, June 1 (2:30 p.m. ET), with a 30-minute preview show before live coverage of the Subway SuperBike Doubleheader at Road America in Elkhart Lake, WI (3:00 p.m. ET).

According to the press release, CBS Sports Network will air flag-to-flag race coverage of the premier National Guard SuperBike and GoPro Daytona SportBike classes through the 2014 season. The initial telecasts will be presented in weekend afternoon time slots, with several events airing live. In addition, encore broadcasts and an all-new 30-minute weekend preview show will air on CBS Sports Network.

Leading up to race weekends, the 30-minute preview shows will get fans up to speed with on-site coverage of qualifying sessions, highlights from previous rounds, as well as vignettes on the history of the sport and the technical aspects of motorcycle road racing. Hosted by a panel of industry experts, the show will provide insider insight on the latest paddock news, as well as interviews with riders and celebrity guests.

“We’re excited to add AMA Pro to our CBS Sports Spectacular lineup,” said Dan Weinberg, Senior Vice President, Programming, CBS Sports Network. “GEICO Motorcycle AMA Pro Road Racing is a high octane, action-packed sport featuring some of the world’s best motorcycle racers and is a great addition to our live programming this summer.”

“We are incredibly proud of this television package and excited to begin our new relationship with CBS Sports Network,” said David Atlas, Managing Board Member of AMA Pro Racing. “Through the live action and in-depth features, we will present fans with the most intense immersion into our unique and exciting racing that the sport has ever seen.”

“This agreement is the result of a tremendous amount of time and commitment from AMA Pro and is a significant step for motorcycle racing in America,” said Chet Burks, President of Chet Burks Productions. “We look forward to producing an exciting television experience for CBS Sports Network viewers.”

For more information go to: www.cbssportsnetwork.com.

Categories: Industry  
 

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