PICKERINGTON, Ohio — The American Motorcyclist Association (AMA) welcomes Yamaha Motor Corporation to the second year of its title sponsorship of the AMA Yamaha Super Ténéré Adventure Riding Series, America’s premier adventure-touring riding program.
Welcoming all brands, the AMA Yamaha Super Ténéré Adventure Riding Series features challenging excursions staged in beautiful riding areas across the country. For 2012, the “High Adventure, No Hassles” theme returns with plenty of gravel and two-track routes linked by out-of-the-way asphalt two-lanes. Mapped by knowledgeable big-bore adventure enthusiasts, the weekend events offer plenty of on- and off-road camaraderie with like-minded riders, including camping and bonfires.
“We’ve seen an explosion in adventure touring interest among AMA members, and Yamaha’s sponsorship of the AMA Yamaha Super Ténéré Adventure Riding Series is the perfect way to see America’s vast backcountry first-hand from the seat of a motorcycle,” said AMA President and CEO Rob Dingman. “The first year of our partnership with Yamaha was a great success, and our members can’t wait to see what we will be offering in 2012.”
Yamaha’s flagship Super Ténéré — a 1199cc, rally-inspired big-bore adventure touring bike — serves as the perfect inspiration for the series. That’s because it’s designed to ride for days, on and over just about any kind of terrain in comfort and style.
“Yamaha is very proud to announce its second year of sponsorship and support of the AMA Yamaha Super Ténéré Adventure Riding Series,” said David Docktor, Motorcycle Marketing Manager of Yamaha’s Motorsports Group. “The award-winning Super Ténéré leads this exciting and vibrant new category of enthusiast motorcycles, and we plan to have a Super Ténéré at most AMA ride events, so participants can see firsthand just how capable and fun to ride this machine really is.”
As in 2011, one lucky participant in the 2012 AMA Yamaha Super Ténéré Adventure Series will win a brand new Super Ténéré. In addition, Yamaha’s support of the series includes prizes from the Yamaha Genuine Accessories and Apparel lines, and promotion of the series through local dealers. Yamaha also offers special promotions specifically to owners of the Super Ténéré.
For full series info, please visit AmericanMotorcyclist.com > Riding > Dirt > Events And Series > National Adventure Ride. You can also follow series news at the official Facebook page at https://www.facebook.com/pages/AMA-National-Adventure-Riding-Series/230329900392731.
2012 AMA Yamaha Super Ténéré Adventure Series Schedule
About the American Motorcyclist Association
Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world’s largest motorcycling rights organization, the AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through the AMA Motorcycle Hall of Fame, the AMA honors the heroes and the heritage of motorcycling for future generations. For more information, please visit AmericanMotorcyclist.com.