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Stay current on the motorcycle industry with Motorcyclist Magazine industry news blog. Bike experts and industry veterans contribute and provide insights to the world of motorcycles.

  1. The Motorcycle Safety Foundation 100-Motorcyclist Naturalistic Study Fact Sheet

    Study Sponsor ...    Read more

  2. Promising Start To The Year And Growing Dealer Network At HMNA

    Corona, CA - May 10, 2012 - The first four months of 2012 closed on a positive note for Husqvarna and the entire BMW Group, which sold more vehicles by April than in any other respective period in its history. The Husqvarna brand reported a 40% increase in deliveries ...    Read more

  3. U.S. Forest Service may change derogatory language in trail guide

    PICKERINGTON, Ohio -- The U.S. Forest Service may share some of the concerns expressed by the American Motorcyclist Association and other off-highway vehicle groups about anti-OHV comments in a recent USFS OHV trail maintenance publication, the AMA reports. In a letter dated May 8 to AMA Board Chairman Stan Simpson, Agriculture ...    Read more


    Varese, 10 May 2012 – The MV Agusta F3 675 is the new leader of the 600 Supersport category with engine and chassis technology that rivals even the most exclusive 1000 Superbikes. The National Geographic Channel will unveil all of the secrets of this revolutionary motorcycle in an episode of “Megafactories”, ...    Read more

  5. No Motorcycle License? No Problem!

    Pilot Program Will Roll-Out in Florida First   Los Angeles – May 8, 2012 – EagleRider, the world’s largest motorcycle rental and tour company, is once again revolutionizing the industry by unveiling its Pillion Rides & Day Tours program today for travelers and adventure enthusiasts who want to experience riding a ...    Read more

  6. Support the 2012 International Six Days Enduro American squad with a U.S. team shirt

    PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) is pleased to announce that 2012 International Six Days Enduro (ISDE) fund-raising shirts are now available for purchase. Proceeds from the shirts support the U.S. effort in the ISDE in Saxony, Germany, Sept. 24-29. To buy a shirt, just visit the AMA's online ...    Read more


    WEDNESDAY, MAY 9 AT 1 P.M. WHAT: The first-ever freestyle motocross demonstration at world famous Venice Beach will take place on Wednesday, May 9 at 1 p.m. The demo will feature riders performing aerial motorcycle tricks and warming up for Red Bull X-Fighters (, the world’s premier ...    Read more


    Zero Kicks-Off “Join the Silent Revolution” Demo Day SANTA CRUZ, Calif., (May 3, 2012)Zero Motorcycles, the global leader in electric motorcycle manufacturing, today announced it will be launching a new awareness program appropriately titled – Ride a Zero Motorcycle - Join the Silent Revolution Demo ...    Read more

  9. Survey Shows What Riders and Drivers Think of Motorcycle ‘Lane Splitting’

    Sacramento, CA – The California Office of Traffic Safety (OTS) today released results of the first-ever survey of California motorists and motorcycle riders on the subject of “lane splitting,” where motorcycles travel between two lanes with other vehicles travelling the same direction.  At the same time, OTS and the California ...    Read more

  10. A Moment in Motorcycling History: Motus MST-R Prototype to be at Öhlins USA

    Hendersonville, North Carolina: Just now entering production for delivery to dealers in the coming months, this likely could be the last chance to see the original high-end Motus MST-R prototype, scheduled to be on display at Öhlins USA’s open house in Hendersonville, North Carolina on May 12, 2012.   The Motus MST-R ...    Read more

  11. Star Touring and Riding to auction custom Stratoliner Deluxe for Feed the Children Charity

    Cypress, CA May 1, 2012 -- Star Motorcycles is pleased to announce the 2012 Star Touring and Riding (STAR) Feed the Children Charity Auction Star Motorcycle. This bike will be auctioned during the Annual STAR Days event, this year to take place in Reno Nevada on July 20th, 2012.   This year’s ...    Read more

  12. The 7th Annual Grape Crushers Ride and the Victory Track Lap!

    LeoVince USA is pleased to announce our 7th annual Grape Crusher Charity Ride. This year's ride will take place on Thursday May 3, 2012. We will meet at the front gate of Sonoma Raceway and then ride through some of the most incredible back roads of Sonoma and Napa Valleys. This ...    Read more

  13. Allstate Installs Permanent Warning Signs to Promote Motorcycle Safety at Dangerous Intersections

    NORTHBROOK, Ill., May 1, 2012 /PRNewswire/ -- In an effort to help standardize warning signs for motorcycle safety and help reduce the number of motorcycle crashes at intersections involving other vehicles, Allstate Insurance Company announced today plans to permanently install motorcycle warning signs in more than 30 U.S. cities this ...    Read more

  14. The American Motorcyclist Association urges extra precautions during May: Motorcycle Awareness Month

    PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) is urging all road users to look around, check your mirrors, and consciously watch for motorcycles during Motorcycle Awareness Month in May 2012. Through legislative and gubernatorial proclamations around the country, May has been declared Motorcycle Awareness Month. The outreach to remind road users ...    Read more


    Westport, Conn., April 30, 2012. Bill Scheffler, Chairman, and John Shuck, President, of the Fairfield County Concours Consulting Group announce that after four months of evaluating numerous alternative venues and show formats after the loss of its location at the Fairfield County Hunt Club, there will be no 2012 edition ...    Read more


    Rome, Georgia, April 27, 2012 – For a limited time only, Metzeler US is offering customers the chance to redeem one pair of Smith sunglasses with the purchase of a set of Metzeler Racetec, Roadtec Z8 Interact™ or Sportec M5 Interact™ tires. Choose from three styles available: Smith Serpico, Smith ...    Read more

  17. Progressive optimizes mobile quoting for motorcycles, boats, RVs and more

    MAYFIELD VILLAGE, Ohio – Progressive® Insurance, the number one motorcycle insurer in the country and a leading insurer for boats and RVs, is expanding its optimized mobile quote and buy experience to a new group of vehicles. Owners of motorcycles, boats, RVs and powersports vehicles can now shop for insurance ...    Read more


    Friends, We are reaching out to you to keep our friend and fellow motorcycle aficionado and shop owner Paul Lima in your prayers and to help Paul and his family in this time of extraordinary tragedy and hardship. Paul Lima built GP Motorcycles, a dealership of the finest European brands, from ...    Read more

  19. European Brands Break Sales Stateside Records | Euro Notes

    WORDS: Aaron Frank PHOTOS: BMW, Ducati At a time when the Japanese OEMs are just beginning to show signs of life after the recent economic downturn, their European rivals are posting record sales. Ducati leads the pack with a remarkable 43 percent increase in annual North American sales, while BMW and ...    Read more

  20. Honda NC700X | First Look

    WORDS: Aaron Frank PHOTO: Honda Our March issued introduced Honda’s new range of middleweight crossover motorcycles that prioritize practical fun over outright performance. American Honda recently announced that one of these three new bikes—the adventurous-looking NC700X—will be sold in America this year. Powered by an all-new, 670cc parallel-twin with either a six-speed ...    Read more

  21. Victory’s New Muscle Cruiser | First Look

    WORDS & PHOTO: Eric Putter Harking back to the 1960s, an era of macho musclecars and that Easy Rider flick, here comes the Judge, a low and lean restyle of Victory’s familiar cruiser platform. Its bloodline can be traced to the company’s current Hammer S, but in a lighter, lower, shorter, more ...    Read more

  22. Harley-Davidson Softail Slim | First Look

    WORDS: Aaron Frank PHOTO: Harley-Davidson Call this one the Anti-Fat Boy. Harley-Davidson has put its signature Softail on a diet to create the new Softail Slim, a stripped-down bike built to recall an old-school bobber. With cut-down fenders, a solo seat and minimal accessories, the no-nonsense Slim delivers a lighter, cleaner ...    Read more

  23. Harley-Davidson Seventy-Two | First Look

    WORDS: Aaron Frank PHOTO: Harley-Davidson Harley-Davidson’s popular Dark Custom line is defined by matte finishes, so it’s surprising to see the latest addition bring back the bling. Called the Seventy-Two, it’s a rolling homage to the choppers that cruised East L.A.’s Whittier Boulevard—a.k.a. Route 72—circa 1972. Deep candy metalflake paint, chrome-laced ...    Read more

  24. Top Sellers In Las Vegas | By The Numbers

    WORDS: Tod Rafferty, PHOTO: Auctions America $299,600 - 1915 Iver-Johnson $122,500 - 1953 Vincent Black Shadow $122,500 - 1953 Vincent Black Prince $87,740 - 1936 Harley-Davidson sidecar $86,770 - 1910 Merkel Twin $85,600 - 1952 Vincent Black Shadow $84,240 - 1911 Indian Twin $81,000 - 1964 Ducati 250 F3 (ex-Villa) $76,160 - 1926 Cleveland Four (ex-McQueen) $70,200 - 1928 ...    Read more

  25. Custom Bike Modification (Original Video Series)

    Series 2 of modJOBS, an original eight-episode video series, is underway, and this season is centered around the modification of a 2012 Yamaha V Star 950 motorcycle. Brought to you by eBay Motors and Triad Retail Media, ...    Read more

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