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Stay current on the motorcycle industry with Motorcyclist Magazine industry news blog. Bike experts and industry veterans contribute and provide insights to the world of motorcycles.

  1. The 7th Annual Grape Crushers Ride and the Victory Track Lap!

    LeoVince USA is pleased to announce our 7th annual Grape Crusher Charity Ride. This year's ride will take place on Thursday May 3, 2012. We will meet at the front gate of Sonoma Raceway and then ride through some of the most incredible back roads of Sonoma and Napa Valleys. This ...    Read more

  2. Allstate Installs Permanent Warning Signs to Promote Motorcycle Safety at Dangerous Intersections

    NORTHBROOK, Ill., May 1, 2012 /PRNewswire/ -- In an effort to help standardize warning signs for motorcycle safety and help reduce the number of motorcycle crashes at intersections involving other vehicles, Allstate Insurance Company announced today plans to permanently install motorcycle warning signs in more than 30 U.S. cities this ...    Read more

  3. The American Motorcyclist Association urges extra precautions during May: Motorcycle Awareness Month

    PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) is urging all road users to look around, check your mirrors, and consciously watch for motorcycles during Motorcycle Awareness Month in May 2012. Through legislative and gubernatorial proclamations around the country, May has been declared Motorcycle Awareness Month. The outreach to remind road users ...    Read more


    Westport, Conn., April 30, 2012. Bill Scheffler, Chairman, and John Shuck, President, of the Fairfield County Concours Consulting Group announce that after four months of evaluating numerous alternative venues and show formats after the loss of its location at the Fairfield County Hunt Club, there will be no 2012 edition ...    Read more


    Rome, Georgia, April 27, 2012 – For a limited time only, Metzeler US is offering customers the chance to redeem one pair of Smith sunglasses with the purchase of a set of Metzeler Racetec, Roadtec Z8 Interact™ or Sportec M5 Interact™ tires. Choose from three styles available: Smith Serpico, Smith ...    Read more

  6. Progressive optimizes mobile quoting for motorcycles, boats, RVs and more

    MAYFIELD VILLAGE, Ohio – Progressive® Insurance, the number one motorcycle insurer in the country and a leading insurer for boats and RVs, is expanding its optimized mobile quote and buy experience to a new group of vehicles. Owners of motorcycles, boats, RVs and powersports vehicles can now shop for insurance ...    Read more


    Friends, We are reaching out to you to keep our friend and fellow motorcycle aficionado and shop owner Paul Lima in your prayers and to help Paul and his family in this time of extraordinary tragedy and hardship. Paul Lima built GP Motorcycles, a dealership of the finest European brands, from ...    Read more

  8. European Brands Break Sales Stateside Records | Euro Notes

    WORDS: Aaron Frank PHOTOS: BMW, Ducati At a time when the Japanese OEMs are just beginning to show signs of life after the recent economic downturn, their European rivals are posting record sales. Ducati leads the pack with a remarkable 43 percent increase in annual North American sales, while BMW and ...    Read more

  9. Honda NC700X | First Look

    WORDS: Aaron Frank PHOTO: Honda Our March issued introduced Honda’s new range of middleweight crossover motorcycles that prioritize practical fun over outright performance. American Honda recently announced that one of these three new bikes—the adventurous-looking NC700X—will be sold in America this year. Powered by an all-new, 670cc parallel-twin with either a six-speed ...    Read more

  10. Victory’s New Muscle Cruiser | First Look

    WORDS & PHOTO: Eric Putter Harking back to the 1960s, an era of macho musclecars and that Easy Rider flick, here comes the Judge, a low and lean restyle of Victory’s familiar cruiser platform. Its bloodline can be traced to the company’s current Hammer S, but in a lighter, lower, shorter, more ...    Read more

  11. Harley-Davidson Softail Slim | First Look

    WORDS: Aaron Frank PHOTO: Harley-Davidson Call this one the Anti-Fat Boy. Harley-Davidson has put its signature Softail on a diet to create the new Softail Slim, a stripped-down bike built to recall an old-school bobber. With cut-down fenders, a solo seat and minimal accessories, the no-nonsense Slim delivers a lighter, cleaner ...    Read more

  12. Harley-Davidson Seventy-Two | First Look

    WORDS: Aaron Frank PHOTO: Harley-Davidson Harley-Davidson’s popular Dark Custom line is defined by matte finishes, so it’s surprising to see the latest addition bring back the bling. Called the Seventy-Two, it’s a rolling homage to the choppers that cruised East L.A.’s Whittier Boulevard—a.k.a. Route 72—circa 1972. Deep candy metalflake paint, chrome-laced ...    Read more

  13. Top Sellers In Las Vegas | By The Numbers

    WORDS: Tod Rafferty, PHOTO: Auctions America $299,600 - 1915 Iver-Johnson $122,500 - 1953 Vincent Black Shadow $122,500 - 1953 Vincent Black Prince $87,740 - 1936 Harley-Davidson sidecar $86,770 - 1910 Merkel Twin $85,600 - 1952 Vincent Black Shadow $84,240 - 1911 Indian Twin $81,000 - 1964 Ducati 250 F3 (ex-Villa) $76,160 - 1926 Cleveland Four (ex-McQueen) $70,200 - 1928 ...    Read more

  14. Custom Bike Modification (Original Video Series)

    Series 2 of modJOBS, an original eight-episode video series, is underway, and this season is centered around the modification of a 2012 Yamaha V Star 950 motorcycle. Brought to you by eBay Motors and Triad Retail Media, ...    Read more

  15. Riders for Health wins UPS-sponsored Best Transport Achievement Award at Fleet Forum

    UPS and Fleet Forum recognized Riders for Health's program in the Gambia with a new award at the recent Fleet Forum Annual Conference. Riders' award winning program has made the Gambia the first country in Africa to secure reliable access to primary health care for its rural population. In partnership ...    Read more

  16. Win Tickets to Las Vegas SX!

    Win Tickets to Las Vegas SX promotion Contest Rules. No purchase necessary. Contest restricted to residents of the United States. Offer void where prohibited or restricted by law. 1. Eligibility. This contest is open to legal residents of the United States. Must be 18 or older. The user must have a ...    Read more

  17. AMA Flash Tours promote fun themes, prizes for road riders

    PICKERINGTON, Ohio -- American Motorcyclist Association (AMA) Grand Tours have long offered motorcyclists a way to participate in great rides and win cool prizes on their own schedules. New for 2012, the AMA is introducing AMA Flash Tours, which put the grand tour concept on hyperdrive, including similarly fun themes ...    Read more

  18. Harley-Davidson World Ride Starts June 24

    Milwaukee (April 19, 2012) – The Harley Owners Group (H.O.G.), the official riding club of the Harley-Davidson Motor Company, is pleased to invite all Harley-Davidson motorcycle riders around the world to join its members in celebrating the freedom of the open road during the 2012 Harley-Davidson World Ride.   Launched in 2008, ...    Read more


    WHO:              Piaggio Group Americas WHAT: All-New Piaggio BV 350 Now Available WHERE: Piaggio/Vespa Dealerships Across the United States WHEN: Available Now DETAILS: Never content with the status quo, Piaggio has upped the ante in the maxi-scooter segment with the new 2013 Piaggio BV 350.  Now available at ...    Read more

  20. Custom V Star 950 Sweepstakes Bike to be Unveiled at Annual Laughlin River Run

    Cypress, California, April 18, 2012 – One lucky person will be the proud owner of this 2012 V Star 950 customized by Chris Hagest and his crew at Low and Mean.   The bike will be unveiled to the public for the first time at the Laughlin River Run on April 25th. ...    Read more

  21. Alpinestars Presents: Q&ASTARS

    Torrance, CA – Beginning Monday April 23rd, Alpinestars’ Facebook fans will have an opportunity to chat with their favorite athletes. Q&ASTARS will be a comment thread on Facebook, where Alpinestars athletes will be available to answer questions and interact with fans. Alpinestars will open a comment thread on ...    Read more

  22. AUDI AG acquires sports motorcycle manufacturer Ducati Motor Holding S.p.A.

    • Chairman Rupert Stadler: “As a sporty, global premium brand, Ducati is an excellent fit for Audi.”
    • Third pillar for AUDI AG in Italy
    • Ducati a leading player in engine technology and lightweight construction
    ...    Read more

  23. World Enduro Champion David Knight and Supercross Star Kevin Windham Collectibles Highlight Helmets

    Autographed Helmets from Leading Motorcycle Racers Benefit Research at Leading Children’s Hospitals Seattle, WA. (April 17, 2012) – ...    Read more

  24. Rickey Gadson to Perform Drag Demos during the M1 PowerSports Promoted Triumph Big Kahuna

    DENVER, Colo. (April 16, 2012) - Rickey Gadson, the most recognized face in motorcycle drag racing, will be on-hand April 20-22, 2012 when M1 PowerSports and AMA Pro Road Racing return to Braselton, Georgia's Road Atlanta for the Triumph Big Kahuna Atlanta presented by Dunlop Tire and LeoVince. To give fans ...    Read more

  25. AMA launches Get Out and Ride For A Cause! Week

    PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) is pleased to announce that AMA Get Out and Ride For A Cause! Week launches this weekend, the third week of the month-long AMA Get Out And Ride! campaign. "Motorcyclists are well known for their generosity, kind spirits and warm hearts, and this ...    Read more

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