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Powersports Companies Merge

Tucker Rocky, Biker's Choice now part of Motorsport Aftermarket Group (MAG)

 

MAG press release:

Indianapolis, IN – Tucker Rocky / Biker’s Choice and Motorsport Aftermarket Group (MAG) today
announced the completion of their merger. The combined company will operate under the MAG name.

J.A. Lacy, President and CEO of LDI, Ltd., the majority shareholder of the combined company, is the Chief
Executive Officer. Brian Etter continues in his role as President of MAG’s branded product, media and
online retail operations. Dan Courtney continues as President of Tucker Rocky / Biker’s Choice.

Leonard Green & Partners, L.P. and other legacy MAG shareholders retain a significant minority interest
in the combined company.MAGlogo 300x93 photo

About Motorsport Aftermarket Group (MAG)
Founded in 2000, MAG is a leading independent manufacturer of branded aftermarket products for the
powersports industry. Major brands in the MAG portfolio include Vance & Hines, Küryakyn,
Performance Machine, Progressive Suspension, Mustang, Renthal, Dragonfire and Roland Sands Design.
MAG is also the leading online retailer in the powersports industry through its Motorcycle Superstore
and J&P Cycles websites. For more information, visit the MAG website HERE.

About Tucker Rocky / Biker’s Choice
Tucker Rocky / Biker’s Choice is a leading distributor of motorcycle and ATV aftermarket parts, apparel
and accessories to powersports dealers. With seven distributions centers throughout the United States,
Tucker Rocky / Biker’s Choice sells over 100,000 products with next-day delivery. Tucker Rocky / Biker’s
Choice also designs, develops and markets a portfolio of proprietary apparel and equipment brands
including Answer, MSR, ProTaper, Speed and Strength, BikeMaster, Firstgear, River Road, QuadBoss and
Twin Power. For more information, visit tuckerrocky.com and bikerschoice.com.

Categories: Industry, News  
 

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